Dec 2008 – Dell claimed $1 Million revenue in sales via Twitter
Jul 2009 – Facebook’s first retail transaction via 1800-Flowers
Jun 2010 – Disney launches group ticketing store on Facebook
Aug 2010 – Delta launches ticket purchases via Facebook
Jan 2011 – Living Social sells $20 Amazon vouchers for $10, selling over 1.3 million
Jul 2011 – Facebook stops Facebook Deals
Here is a nice interactive installation from Nokia, playing on their ever increasing “Random Acts of Kindness” vision that allows anyone to simply check-in to one of the the vending machines via Foursquare to release some sort of surprise.
It’s a pretty simple setup, with the vending machine checking the Foursquare check-in count every second or two, with any increase instantly triggering the release of a Nokia canister housing everything from chocolates to new N series phones!
Here is a great initiative from 1800 Flowers who are well known as a pioneer in social commerce, being one of the first to launch a Facebook store. So to showcase their same day delivery capabilities, they’ve come up with a great idea demonstrating it with birthday notifications. They’ve created an app that lets you post a virtual flower to a friends wall, wishing them happy birthday. But the cool thing here, is that virtual flower counts as one “real” flower in a group bouquet from all their Facebook friends. With everyone adding virtual flowers, 1800 Flowers will then send that bunch, wrapped with the photos of everyone who participated to the birthday boy/girl by the end of the day!
This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first for the hotel industry, created by the guys at Dorset and Lesser who were responsible for the Renault Motor Show RFID installation. The hotel has numerous RFID points that activate different things, some are simply hotel area based status updates, while others auto-post photos taken in real-time with each RFID wristband swipe.
Renault created a campaign for the Amsterdam Motorshow “AutoRAI” to empower car fans to “Like” specific cars as they experienced during the show. Guests were given a free RFID card and branded lanyard at the Renault Facebook Check-in desk, the team then enetered their Facebook account details to be stored on the card. Each Renault car stand had an RFID scanning station that was hooked up to an iPad. The scanning stations prompted you to “Like” the car by swiping the RFID card, essentially posting that car and associated content to your FB wall. Watch the video here
Orange launched a cool campaign called “Predict A Chick” for Easter. It featured a streaming live feed to a hatchling lab of about 17 numbered chicken eggs. Users were invited to predict the “First to Hatch” and even things the “Loudest Tweeter”. Watch the video here
To promote the launch of Grand Turismo 5 a banner campaign was created which incorporated Google Street View to let consumers explore the worlds streets from behind the wheel of a supercar. Whilst the integration of Google Street View is well executed and encourages interaction i’m not sure it fits with the adrenaline pumping experience GT5 has to offer.
This is a lovely execution from Lynx setup at London Victoria station. It allowed travellers to stand in the middle of the station, look up to the big screen and using Augmented Reality be part of an invasion of beautiful Lynx angels.
Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. In less than 2 hours, the campaign #hastag became the #1 trending topic in Brazil, where it stayed for the length of the campaign.
They hid secret tickets across the entire city, and then displayed them on a microsite using Google Maps. The catch was, the map was zoomed all the way out and the only way to zoom in was to have the community band together using the #foxatplanetaterra hash tag, and the more tweets made, the more the map would zoom in, ultimately revealing the pinpoint location of each ticket. At which point it became a foot race in the real world to find them, day and night for 4 days.
In less than 2 hours, the campaign #hastag became the #1 trending topic in Brazil, where it stayed for the length of the campaign.
March 9, 2011 at 4:38 pm · Filed under Social Media
This is a great tool setup by Mullen and Radian 6 (social buzz monitoring provider). It works by measuring positive, negative and neutral sentiment from Tweets about brands during the big game, along with total tweets for a brand and total tweet for all brands, before breaking them down, so that everyone is on a level playing field, whether they have five ads or just the one. Nice idea.
